We have all heard people claim to be “visual learners,” “auditory learners,” or some other type of learner. The belief that people have their own individual learning styles is very prevalent and has become an enormous industry. However, the major problem with this idea, according to Dr. Robert Bjork (UCLA), is that there is no evidence for it! Watch this video to hear about how the idea of individual learning styles not only lacks scientific merit, but how such a belief can be detrimental to learning.

About the Author

Dr. Robert Bjork (Ph.D., Stanford University) is Distinguished Research Professor in the Department of Psychology at UCLA. Among his many accomplishments, Dr. Bjork was a past president of the American Psychological Society (APS), served as Editor for Memory & Cognition and Psychological Review, and is a fellow of the American Academy of Art and Sciences. His research focuses on human learning and memory and on the implications of the science of learning for instruction and training.

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