For Coaches

“Mirror, Mirror on the wall, who is the fastest one of all?” “My dear child, you are. You’ve got...

  A simple change to practice can make a difference This article was originally published in...

Why we love this the video points out the very important fact that practicing in...

ONE OF THE main lessons to be learned from our studies of the home-court/field effect is that an...

You remember the old joke. A young, obviously confused out-of-towner stops an old man on a street...

Suppose you want to improve your golf game—say, driving and putting. If you’re like most people,...

Make It Stick: The Science of Successful Learning To most of us, learning something “the hard way”...

“Desirable difficulties” is a term coined by Dr. Robert Bjork (UCLA) over 20 years ago. It refers...

The Boot Room (Issue 12) visits Burnley FC’s academy to interview a selection of U10s and U11s...

Dr. Fran Pirozzolo talks about how traditional methods of practice are not optimal for learning,...

Our Story

In 2015, Cameron Broumand, an entrepreneur and father of three living in Los Angeles, stumbled upon a media article on the science of learning. After reading the piece, he realized that the valuable research findings in cognitive psychology and the learning sciences were almost entirely unknown to the public and, more surprisingly, to teachers. How could this be?! Broumand decided to find out, so he called Dr. Robert Bjork, a distinguished research professor at UCLA and one of the world’s leading experts in human learning and memory. After an insightful conversation with Dr. Bjork about the disconnect between research and practice, Broumand recognized an opportunity to improve our educational system. Shortly thereafter, he—along with Clement Mok, an award-winning designer and digital pioneer—founded the company, Lasting Learning. The goal of the company? To provide information to the public about how the science of learning can help transform and improve the way people teach and learn. Broumand asked learning scientists, Dr. Nick Soderstrom and Saskia Giebl, M.Sc. (both of whom were in Bjork’s lab at the time), to join the team. They happily agreed and, with the help of Carri O’Neill, have been giving talks, workshops, and webinars around the country ever since. The UCLA-Lasting Learning team has had the privilege to talk with thousands of teachers, coaches, parents, students, and athletes about how they can leverage the science of learning to enhance their educational practices. We look forward to talking with many more!