Privacy Policy

This Privacy Policy governs the use of the Lasting Learning website at and http// as operated by Lasting Learning, LLC. The website, its operation by Lasting Learning, LLC, and the services it provides are collectively known as “Lasting Learning” in this Privacy Policy.  The Privacy Policy covers how Lasting Learning treats personal information — that is, personally identifiable like your name, address, and email address.

The Lasting Learning website is an information site, and by using the Lasting Learning website, you consent to the data practices described in this Privacy Policy.

Your Personal Information

Lasting Learning may collect personally identifiable information, such as your name and email address.  Lasting Learning may also collect anonymous demographic information, which is not unique to you, such as your age and gender.  We may gather additional personal or non-personal information in the future.

Information about your computer hardware and software, including your IP address, browser type, and referring website addresses may be automatically collected. Lasting Learning may also use analytics to view aggregate statistics about the usage of the Lasting Learning service. This information is used for the operation of the service, to maintain quality of the service, and to provide general statistics regarding use of the Lasting Learning website.

Information Sharing and Disclosure

Any personal information or content that you voluntarily disclose online (on our message boards or in discussion areas, etc.) becomes publicly available and can be collected and used by others.

Lasting Learning collects and uses your personally identifiable information to inform you of other products or services available from Lasting Learning and its affiliates. We may also use your email address for non-marketing or administrative purposes (such as notifying you of major Lasting Learning website changes or for customer service purposes.)

Lasting Learning does not sell, rent, or lease your personal information.

We use both your personally identifiable information and certain non-personally-identifiable information (such as anonymous user usage data, IP addresses, browser type, etc.) to improve the quality and design of and to create new features, functionality, and services by storing, tracking, and analyzing user preferences and trends.

Lasting Learning may be required to disclose personally identifiable information under special circumstances, such as to comply with subpoenas, warrants, court orders or legal process, to establish or exercise our legal rights or defend against legal claims, and to protect the personal safety of users of Lasting Learning, or the public.

Lasting Learning encourages you to review the privacy statement of websites you choose to link to from Lasting Learning so that you can understand how those websites collect, use, and share your information.  Lasting Learning is not responsible for the privacy statement or other content on websites outside of the Lasting Learning website.

Security of your Personal Information

Lasting Learning secures your personal information from unauthorized access, use, or disclosure.  In certain areas, Lasting Learning uses SSL-encryption to protect data transmissions.

Lasting Learning uses commercially reasonable physical, managerial, and technical safeguards to preserve the integrity and security of your personal information. We cannot, however, ensure or warrant the security of any information you transmit to Lasting Learning and you do so at your own risk. Once we receive your transmission of information, Lasting Learning makes commercially reasonable efforts to ensure the security of our systems. However, please note that this is not a guarantee that such information may not be accessed, disclosed, altered, or destroyed by breach of any of our physical, technical, or managerial safeguards.

Children Under Thirteen

Lasting Learning does not knowingly collect personally identifiable information form children under the age of thirteen.  If you are under the age of thirteen, you must ask your parent or guardian for permission to use this website.


You can opt-out of receiving communications from Lasting Learning at any time by clicking on the unsubscribe link that can be found at the bottom of email communications from Lasting Learning.

Changes and Updates to this Privacy Policy

Lasting Learning will occasionally update this Privacy Policy, and we encourage you to periodically review this page to stay aware of any changes. Your continued use of the Lasting Learning site constitutes your agreement to this Privacy Notice and any future revisions.

Lasting Learning, LLC
11628 Santa Monica Blvd. #200
Santa Monica, CA  90025

telephone:  310 963-7377

Effective November 1, 2015

Our Story

In 2015, Cameron Broumand, an entrepreneur and father of three living in Los Angeles, stumbled upon a media article on the science of learning. After reading the piece, he realized that the valuable research findings in cognitive psychology and the learning sciences were almost entirely unknown to the public and, more surprisingly, to teachers. How could this be?! Broumand decided to find out, so he called Dr. Robert Bjork, a distinguished research professor at UCLA and one of the world’s leading experts in human learning and memory. After an insightful conversation with Dr. Bjork about the disconnect between research and practice, Broumand recognized an opportunity to improve our educational system. Shortly thereafter, he—along with Clement Mok, an award-winning designer and digital pioneer—founded the company, Lasting Learning. The goal of the company? To provide information to the public about how the science of learning can help transform and improve the way people teach and learn. Broumand asked learning scientists, Dr. Nick Soderstrom and Saskia Giebl, M.Sc. (both of whom were in Bjork’s lab at the time), to join the team. They happily agreed and, with the help of Carri O’Neill, have been giving talks, workshops, and webinars around the country ever since. The UCLA-Lasting Learning team has had the privilege to talk with thousands of teachers, coaches, parents, students, and athletes about how they can leverage the science of learning to enhance their educational practices. We look forward to talking with many more!