STUDY

We’ve all heard the old adage, “practice makes perfect.” It’s the idea that if we just practice...

ZEYNEP GUNGOR was born in Turkey and studied at a German High School before coming to USA. She is a...

Pro Tips: How to Study Watch, click here.

Tweak the way you do math homework. You’ll learn more and be less overconfident. This article was...

One of the most common ways to practice music hurts long-term learning This article was originally...

This article was originally published in Psychology Today on Dr. Alan Castel’s blog,...

Why we love this – the video highlights the misconception that how much you practice matters more...

Can Handwriting Make You Smarter? Watch this video produced by The Wall Street Journal WE LOVE...

Suppose you want to improve your golf game—say, driving and putting. If you’re like most people,...

Our Story

In 2015, Cameron Broumand, an entrepreneur and father of three living in Los Angeles, stumbled upon a media article on the science of learning. After reading the piece, he realized that the valuable research findings in cognitive psychology and the learning sciences were almost entirely unknown to the public and, more surprisingly, to teachers. How could this be?! Broumand decided to find out, so he called Dr. Robert Bjork, a distinguished research professor at UCLA and one of the world’s leading experts in human learning and memory. After an insightful conversation with Dr. Bjork about the disconnect between research and practice, Broumand recognized an opportunity to improve our educational system. Shortly thereafter, he—along with Clement Mok, an award-winning designer and digital pioneer—founded the company, Lasting Learning. The goal of the company? To provide information to the public about how the science of learning can help transform and improve the way people teach and learn. Broumand asked learning scientists, Dr. Nick Soderstrom and Saskia Giebl, M.Sc. (both of whom were in Bjork’s lab at the time), to join the team. They happily agreed and, with the help of Carri O’Neill, have been giving talks, workshops, and webinars around the country ever since. The UCLA-Lasting Learning team has had the privilege to talk with thousands of teachers, coaches, parents, students, and athletes about how they can leverage the science of learning to enhance their educational practices. We look forward to talking with many more!