Expert Interview

Dr. Elizabeth Bjork (UCLA) discusses research in her lab showing that studying information in...

Dr. Robert Bjork (UCLA) discusses how testing does much more than simply assess what people do...

Rote rehearsal refers to practicing something over and over again, and it’s often the strategy of...

Dr. Elizabeth Bjork (UCLA) talks about how testing learners BEFORE they study material can enhance...

Students often report re-reading as their primary study strategy. Dr. Elizabeth Bjork (UCLA)...

Dr. Fran Pirozzolo talks about how traditional methods of practice are not optimal for learning,...

Dr. Fran Pirozzolo discusses the critical role that families and other supportive figures play in...

The goal of instruction should be to facilitate long-term LEARNING. However, during the...

Multiple-choice tests are used extensively at all levels of education throughout the world. Dr....

We have all heard people claim to be “visual learners,” “auditory learners,” or some other...

Our Story

In 2015, Cameron Broumand, an entrepreneur and father of three living in Los Angeles, stumbled upon a media article on the science of learning. After reading the piece, he realized that the valuable research findings in cognitive psychology and the learning sciences were almost entirely unknown to the public and, more surprisingly, to teachers. How could this be?! Broumand decided to find out, so he called Dr. Robert Bjork, a distinguished research professor at UCLA and one of the world’s leading experts in human learning and memory. After an insightful conversation with Dr. Bjork about the disconnect between research and practice, Broumand recognized an opportunity to improve our educational system. Shortly thereafter, he—along with Clement Mok, an award-winning designer and digital pioneer—founded the company, Lasting Learning. The goal of the company? To provide information to the public about how the science of learning can help transform and improve the way people teach and learn. Broumand asked learning scientists, Dr. Nick Soderstrom and Saskia Giebl, M.Sc. (both of whom were in Bjork’s lab at the time), to join the team. They happily agreed and, with the help of Carri O’Neill, have been giving talks, workshops, and webinars around the country ever since. The UCLA-Lasting Learning team has had the privilege to talk with thousands of teachers, coaches, parents, students, and athletes about how they can leverage the science of learning to enhance their educational practices. We look forward to talking with many more!